FITE, a digital combat sports network, started in Bulgaria and grew to 1.5M+ users. Initially a general streaming service, Kosta shifted focus to dominate specific verticals.
Fite is an independent digital combat sports network that started in Bulgaria and grew to more than 1.5M users. Started as a generalist entertainment streaming service, Kosta realized that he had to focus on specific verticals and dominate those.
What’s in this episode?
1) Exiting and buying back the company in the early 2000s
2) Living through 2 great financial meltdowns as an entrepreneur
3) Pivoting to focus on a specific vertical and dominating that
4) Fundraising from local (Bulgarian), pan-European and US VCs
5) Evolution of the Bulgarian ecosystem over the past 2 decades
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